Film Fest Gent enters new era with 50th edition and rebranding
Bring on the bold
Film Fest Gent is stepping into its fifth decade. Since 1974, the festival’s raison d’être has been to present bold cinema to an international and local audience in Belgium. Focusing on films with little to no chance on the mainstream cinema circuit - but films absolutely deserving of an audience - FFG celebrates its upcoming 50th edition with a new branding which fully supports the festival’s fearless identity, representing both its legacy and its ambitious vision for the future.
To develop a recognisable brand identity and language, Film Fest Gent partnered with Mutant, a creative agency based in Antwerp. At once timeless and contemporary, the new logo highlights FFG’s attitude toward daring cinema and is inspired by the rotating movement of a film roll. The many colours contained within it reflects the very diverse slate of films in the festival programme.