09 20 Oct '24
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Harun Farocki

Die Schöpfer der Einkaufswelten

72' - 2001 - Documentary - Dialogue: German
Director: Harun Farocki
Shopping malls have become a familiar sight for everyone, an unavoidable element of the consumer’s everyday life. In his new essay, The Creators of Shopping Worlds, Farocki tries to show how such spaces are conceived, commercially, architecturally and visually, in order to entice the regular customer, to reassure, provide a feeling of well-being, to ensure he will proceed to spend. Farocki systematically films the various discussions and brainstorming sessions of the designers and financiers as they assess projects for a large shopping mall in Münster; charm offensives for creating an enjoyable and congenial atmosphere; surveillance technology, and managing potential customer traffic-flow; establishing a system of marketing slogans and logos. From overall concept of the shopping space to the way a cake is positioned in a window display, nothing is left to chance. (www.2001.pardo.ch)

Image gallery

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Credits

Director

Harun Farocki

Scenario

Harun Farocki

Director of Photography

Ingo Kratisch

Editor

Max Reimann

Producer

Harun Farocki

More information

Dialogue

German

Countries of production

Germany

Year

2001

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