Edition 2018
WSA Film Music Days
WSA
Film & Music
Rudy Van Duppen, CEO of Auro Technologies, talks about how the difference between simply hearing something versus immersing ourselves in sound is the difference between detachment and true feeling.
As technology advanced the way in which we capture and share sound, the difference in emotional impact between reproduced sound and natural sound was underestimated. This hindered content creators from delivering the extent of what connects us to the world outside of ourselves. Immersive sound allows sound to rise and fall in the ways we hear every day. Never before has recorded sound felt so real that you are unsure of where the medium ends and you begin.