New campaign Film Fest Gent 2026!

News 08 Jun 2026

We are delighted to present the new campaign for the 53rd edition of Film Fest Gent (7–18 October 2026)! This spatial campaign builds on the last three years, including the vibrant colours. New this year is the dark backdrop – as befits a real cinema – and a focus on moving images and an immersive experience. With this, the new campaign gives a nod to the silver screen.

For the fourth year running, Film Fest Gent is collaborating with the Antwerp-based creative agency Mutant. Following the first three years, during which the campaigns focused on the precursors of cinema through cinematographic patterns, the 2026 campaign focuses entirely on movement and the immersive aspect of cinema – the big screen that draws visitors in. This campaign also marks the start of a new trilogy.

"This year, we have reimagined the ever-(r)evolving identity of Film Fest Gent. For this 53rd edition, the dynamic logo remains the key graphic element, but we no longer position the virtual camera statically. Instead, the camera moves through the film reel. Through this shift in perspective, we have created a spatial interpretation of the identity that pays homage to the big screen experience, whilst also laying the foundations for a new trilogy upon which the festival will build in the coming years." – Bob van den Audenaerde, Frank Schouwaerts, Mutant

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New campaign Film Fest Gent 2026!